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Nationwide survey confirms PBS and Member Stations are America’s most trusted institution for the 14th consecutive year

by Rouhollah Goudarzi

March 2, 2017

Nationwide survey confirms PBS and Member Stations are America’s most trusted institution for the 14th consecutive year

Annual Survey Also Ranks PBS KIDS as the #1 Educational Media Brand for Children

For the 14th consecutive year, a nationwide study recently confirmed that PBS and its member stations are rated #1 in public trust among nationally known institutions. In addition, the same survey found that parents rank PBS KIDS as the #1 educational media brand for children, significantly outscoring cable and commercial broadcast television networks.

The national poll was created by the research team at PBS and was conducted by telephone in January 2017 by Marketing & Research Resources Inc. (M&RR). Each year, PBS commissions research to measure its performance and value as judged by its most important stakeholder – the American people.

“The public’s high trust in PBS and local stations is of paramount importance to our ability to carry out our mission,” said PBS President and CEO Paula Kerger. “We were founded on the premise that every person, regardless of who they are or where they live, should have access to educational programming and resources that help them lead full and enriched lives. Our service begins with our nation’s youngest citizens, ensuring that children have the skills needed to succeed in life and in school, and we are especially proud that the American people continue to place a high value on our children’s programming. The recently launched PBS KIDS 24/7 channel and live stream, available through local member stations, will make a meaningful difference in the lives of all children, anytime and anywhere.”